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Saturday Evening Post, May 1, 1920. Cover art by Norman Rockwell.


 
August 4, 1821
The Saturday Evening Post, F. Scott Fitzgerald
 
The Post & F. Scott Fitzgerald
 
by Steve King

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On this day in 1821, the first issue of The Saturday Evening Post appeared. This was the first use of the new name, coined by new owners, but the weekly was begun in 1729, by twenty-two-year-old Benjamin Franklin. His Pennsylvania Gazette was one of five regular publications in the colonies, and itself a purchase from a previous publisher who had struggled on for ten months under the title, The Universal Instructor in All Arts and Sciences and Pennsylvania Gazette. The Post inherited Franklin's type, and was first published in the same print shop Franklin used, where a jingle written by Franklin still hung over the door: "All ye who come this curious art to see, / To handle anything must cautious be ...   FULL STORY »Luminary Graphics, Inc.
 
 
— SK 
 
 
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November 20, 2009
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